Adpearance has been a valuable place for me to sharpen my client management and communications skillset while getting hands on experience in Google Ads, Meta Business Manager and so much more. 

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During my time at the agency I have consistently managed $2.5M+ in client ad spend across a variety of platforms. This management includes hosting customer meetings, pulling spend levers, modifying/monitoring keywords, building audience groups and more in order to achieve client goals.

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My client base consists mainly of auto dealers but also includes Jacuzzi retailers and other local businesses. Working closely with auto dealers has given me tremendous experience in navigating complex digital strategies in a fast paced B2C environment.

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A core part of my job at Adpearance is hosting strategy calls with dealers to discuss KPIs, new tactic opportunities, competitor insights, audience data and more to ensure client and customer success.

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This experience has helped me become an expert in analyzing data, providing strategic recommendations and tailoring communication around those recommendations to fit the audience.